2021 Real Estate Marketing Plan

Are you ready to kick off 2020 with a clear vision and path to success for your real estate business?

That means one thing…

You need a real estate marketing plan that will help get you from where you are right now, to the NEXT level.

So if your goals are to….

  • Reach your first (or next) 7-figures
  • Generate “come list me” leads on demand
  • Provide value to your community and clients to build relationships that matter
  • Meet more people
  • Have the freedom to go places, and do all the things you love

Then guess what friend?

You need a solid plan that serves your community by using all the latest real estate marketing trends…

Because millennial buyers are out in full force.

And I want to help you market for the year we live in – so that you can turn your revenue dreams into a completely full pipeline in 2020.

Here are my top 5 ways to build a real estate marketing plan:

Generate Leads On-Demand With This Real Estate Marketing Plan (Even While You Sleep)

Reality check: you only have so many hours in the day, right?

So, how does generating new leads every day on autopilot sound?

I can tell you, the thousands of agents in our program that are using our proven sales funnels to generate consistent real estate leads think it’s pretty great.

“But Aarin, sales funnels are so confusing. I don’t even know what they are.”

I get it.

Simply put…

A sales funnel is a series of emails and content that nurtures new email subscribers. As they move through the funnel, they get to know you through the value you provide, and when the time is ready for them to buy or sell, you are the person they turn to.

Because they feel like they already know you. And they trust you.

And last time I checked, only around 20% of real estate leads are ready to make a move the moment you come into contact with them.

Don’t throw them away. Nurture them instead.

A sales funnel will help you…

  • Turn your website visitors into email subscribers
  • Generate leads on demand
  • Build meaningful relationships, and provide value to your community
  • And, then when they are ready, turn those email subscribers into clients

I used to hustle HARD for every single new real estate lead I had. It’s what I was taught. And probably what you were taught too. When I was relying on outdated tactics like door knocking and cold calling, leads were hard to come by.

But once I cracked the code on how to implement sales funnels, I was able to set up a system that brings in leads completely automated. No promoting, hustling, or pop-bys needed!

The Truth – you can create a sales funnel in one day.

And by doing that, you’re going to be doing a happy dance every.single.time a new lead is added into your pipeline.

Want email content ideas? We’ve got you covered!

The 3 Best Real Estate Email Newsletters to Nurture Your List

In 2021, Video Content Will Drive New Business

Here’s a bombshell for you: Today’s consumers report spending ⅓ of their web time binge-watching videos and come 2020, it’s projected that 80% of all internet traffic will be tied to video!

So if video marketing isn’t in your promotion toolbox, it should be.

Do you know why?

Video engages everyone.

It’s really easy to consume.

And it builds trust. Because people feel like they actually know you.

Isn’t the whole concept of being a real estate agent based on trust and creating long-term relationships?

Yep, it is.

I remember the first time I recorded a video. I was scared. But you know what.. I went ahead and stepped outside of my comfort zone.

And now, my show is the #1 lead gen tool that I use in my own business. Just think about all the leads I could have potentially missed out on had I not faced that fear and gotten in front of the camera.

I don’t want you to miss out on leads either!

The good news is that you probably already have a ton of video content in your back pocket that you can use to start delivering tangible value to attract high-quality leads to fill your pipeline, fast.

Here’s a sneak peek into 3 of my favorite video content ideas that will help you build your real estate brand, engage your followers, and convert leads:

  • Welcome Video: Film a quick (but super genuine) welcome video. Ideally, you’d want to cover who you are, where you serve, and niche markets. Keep it to 3 min, max. And then spread it around everywhere!
  • Client Story Video: (With permission) share a heartwarming client journey to homeownership. Talk about a few obstacles, highlight wins, and discuss some things that made this experience extra special.
  • How-to Video: Behind-the-scenes, how-to footage takes the cake on YouTube, Facebook, Instagram, and even Pinterest. People are naturally curious, so start educating your audience on all things real estate.

Needing a little more inspiration?

Real Estate Video Marketing: The Ultimate Guide

Real Estate Video Marketing: How to Create a Month’s Worth of Content in One Day

Real Estate Video Marketing: The Only Way to Get Over Your Fear of Doing Video

The Fortune is in the Real Estate Follow-up

The best way to gain a competitive advantage over other agents in your community is by nailing down a solid lead-nurture plan.

Because the average buyer spends 10 weeks searching for homes online before deciding on “the one.”

So… if most internet leads aren’t quite ready to buy or sell when they make their way into your funnel, what’s your long-term conversion strategy?

While we teach a million and one proven ways to follow up with leads, Facebook retargeting ads are our bread & butter (Hint – we cover this extensively in our Community Influencer® Academy).

Here’s the biggest reason why:

Today, there are more than 1 billion active users on Facebook and over 100 million people on Instagram every single month.

What’s more… you can reach 1,000 people on Facebook & Instagram for just $5…that’s less than your daily iced coffee.

There are BIG opportunities on these platforms for you to stay top of mind – so that when your prospects are ready to buy or sell, they immediately remember you.

Here are my favorite ways for Realtors® to use Facebook:

Facebook for Real Estate: The Ultimate Guide

Real Estate Facebook Ads: The Ultimate Guide

Real Estate Leads from Facebook With a Click of a Button

How to Get Likes on Your Real Estate Facebook Page

You Can’t Afford to Rent Your Real Estate Website

Okay, so you may be thinking to yourself, “Do I really need a real estate website?”

And here’s the answer. Yes!

Sellers will stalk you online before listing presentations.

And if you can’t market yourself online, they’re going to be thinking, “How the heck are you going to market my home online?”

And truthfully, it’s a valid question.

Buyers will also find you online when they search for homes.

So, it’s just another reason why you have to think about your website as an amazing lead capture tool.

Yet, so many of my students come to me saying things like…

  • My real estate website doesn’t allow me to add a retargeting pixel
  • My firm gave my leads away to other real estate agents
  • My broker is holding my content hostage so I can never leave
  • My website isn’t visible on Google
  • Ugh. My firm accidentally erased my data and I’ve lost everything I’ve done!

This all comes as a direct result of not having your own website.

What’s even scarier is how much it’s costing you to run your business without owning a website…

86% of all homeowners do two weeks of online research before selecting a real estate agent.

Chances are, if you’re still using a rented website, you aren’t in a position to even capture all of these leads.

And that hurts my heart.

So…ask yourself these questions…

  • Do you own your website, content, data, and leads outright?
  • Is your content optimized for search and mobile?
  • Is your sales funnel converting?

If you answered “no” to any (or all) of these questions, it’s important for you to understand that renting your website from a broker or third party website is just like renting a house.

When you own your real estate website outright, you are 100% in control of your content and lead generation.

If you’re ready to build a brand new website that is going to help change the way you generate leads, I’ve got the perfect post for you…

How to DIY a Real Estate Website (In a Weekend)

(Authentic) Real Estate Content is KING

Being authentic to your communities means above all, being true to yourself.

The more virtual our lives get, the more we crave genuine experiences.

And the demand for personalization in 2020 will prove just that.

Your leads can spot a marketing gimmick a mile away.

But when content is honest and transparent, it sparks more conversation. Because authenticity is the key to client engagement.

To create content that will inspire your community, here’s a list of blog post ideas:

  • Seller Tips to Prepare Their Home Before the Sale
  • What Buyers Should Look For in a Listing Agent
  • Real Estate Market Updates
  • Upcoming Community Events
  • “Best of” Roundup Post that Highlights Your Favorite Places to Eat, Shop, Etc.
  • Local Business Spotlight
  • List of Parks
  • List of Farmers’ Markets
  • Local Activities for Kids

And just an FYI, it’s expected that by 2022, there will be 333 billion email messages sent every single day.

So… how do you get yours opened + read?

By being authentic in your messaging.

We recommend launching your nurture sequence with a well-crafted “welcome” message introducing who you are, where you serve, and why you do what you do. Our research shows that these types of emails have an open rate of 82%!

Increase your odds by taking it one step further with your subject line…emails with personalized subject lines generate 50% higher open rates.

For more content ideas, check out:

Real Estate Blog Ideas to Get Ranked in Search Engines

BONUS/One Last Thing…

Door-Knocking Has Officially Died and It’s Never Coming Back.

Thousands of my students have confirmed my beliefs that traditional marketing just isn’t working anymore.

The bottom line is that your community needs you to focus on real estate…that’s your area of expertise and that’s what they’re eventually going to hire you for!

So..my advice is to focus on delivering tangible value to as much of your community as possible by knowing all.the.things and showing up when (and where) you’re needed.

Free Training: 5 Secrets to 5+ Transactions a Month

85% of real estate agents fail within their first 5 years. And do you know why? Because they aren’t generating enough leads to scale their business.

That’s the ugly truth about this industry. But the good news is that you are 100% responsible for the actions you take and the results you get.

Join our FREE Masterclass where you’ll learn how to create leads on demand, nurture relationships at scale, and take over any local market.

Sign-up here to grab a seat!

What keeps your business a business? As a real estate agent, it's more than you think. Repin, and then watch to find out why you're not just a Realtor anymore.
What keeps your business a business? As a real estate agent, it's more than you think. Repin, and then watch to find out why you're not just a Realtor anymore.
What keeps your business a business? As a real estate agent, it's more than you think. Repin, and then watch to find out why you're not just a Realtor anymore.
What keeps your business a business? As a real estate agent, it's more than you think. Repin, and then watch to find out why you're not just a Realtor anymore.

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