How To DIY A Real Estate Website

How To DIY A Real Estate Website I The Real Real Estate Agent Show with Aarin Chung

If you don’t have a website, you’re leaving money on the table – In this post, I’m going to show you how to DIY a high-converting real estate website (in under an hour)!


Here’s What You’ll Learn Today…

  • How to choose a website domain.
  • Which platform is best to build a website.
  • How to install our web design kit.
  • How to customize the kit, so your website is unique.
  • How to publish your website, so the world can see it.


*Note: There may be affiliate links in this description or video*


Important Links:


Real Estate Website Tutorial Timestamps:


  • Site Demo: 00:00

  • What You’ll Learn: 03:26

  • How To Join The Community Influencer® Academy: 05:10

  • How To Join Our Facebook Group: 06:04



  • Access all of the necessary tools to build your real estate website

  • Get A Domain: 06:13

  • Get Hosting: 11:26



  • Install the WordPress framework to build your real estate website. 

  • Install WordPress: 17:36

  • Install Elementor: 19:24

  • Install Plugins: 24:28

  • Import Web Design Kits: 25:41

  • Create Blog Categories: 27:54



  • Import our website design kit and customize your real estate website.

  • Create Website Menus: 35:11

  • Customize The Global Areas: 39:41

  • Customize The Home Page: 51:31

  • Customize The About Page: 57:43

  • Customize the Category Pages: 59:21

  • Customize The Real Estate Pages: 01:04

  • Add A Privacy Policy: 01:11



  • Go live and present your new website to the world!

  • Go Live: 01:13



Why You Need A Real Estate Website

Whenever I teach this topic, there’s one question that always gets asked: “Aarin, do I really need a website for my real estate business?” And my answer is always, “Yes! If you want to STAY in business.” 


If you don’t have a website yet, it should be one of the next tactics that you incorporate into your marketing strategy soon.


Remember, we live in a world where virtual and reality overlap. So your community, leads, clients, and referrals will all research you online before they ever contact you in real life. And if they can’t find you online, the only logical conclusion they can make is: “If this agent can’t even market her business online, how on earth is she going to market my home online?” And they’d be absolutely right!


I specifically remember one student who came to me after she’d lost 2 transactions in the last 2 months because two referrals from church couldn’t find her business online. I hear stories like this all the time. 


So here’s the bottom line: 

If you don’t have a website, you’re leaving money on the table.


But not all real estate websites are created equal. Here, I’ll answer the most common questions I get on a daily basis, so you can avoid the most common pitfalls.


FAQ #1: Can I Use The Free Website My Broker Gives Me?

First of all, nothing in life is free. Using your broker’s site comes at a high cost. 


You’re going to run into trouble if:

  • You switch brokerages

  • Your broker goes out of business

  • Your broker gets bought out

  • Your broker cancels their contract with their website provider


I’ve had hundreds of agents come to me over the years who found this out the hard way. 


Furthermore, when you use a broker site, you have no control over your leads, data, or content. There are usually no bells and whistles (or they’re additional upgrades for a hefty fee). They’re hard to get ranked in Google. They promote and brand the broker, not you. Worst of all, they send leads to the broker, not you.


That’s the dirty little secret that no one wants you to know: Your leads can be siphoned away from you and given to your competitors in the same brokerage. How do I know? Because I work with thousands of agents every day, and I hear about it happening all the time (it’s also probably happening to you, and you don’t even know it).


These broker sites also create dependence, not independence. I’m a firm believer that real estate agents should own, not rent.


FAQ #2: Can I Use A Custom Website Built By A Web Designer? 

You can, but it’s expensive – usually between $5,000 to $10,000. There are also ongoing monthly fees and periodic fees that occur every time you change the website. Also, most designers know how to build appealing sites, but that doesn’t mean those pretty sites actually convert users into clients. So essentially, you could spend $10,000 on a shiny new website that generates zero leads. 


Designers also have difficulty dealing with real estate websites because they don’t understand how to integrate IDX Home Search. And IDX Home Search is one of the best ways to get leads and sales from your site.


And once again, it creates dependence, not independence. Agents should own, not rent.


FAQ #3: Can I Buy A Real Estate Website Subscription?

You can, but there are expensive setup fees. You also have to pay costly monthly fees. 


And there’s a dirty little secret with these companies too. If you ever cancel, the company will hold all of your website’s content hostage when you leave. That’s right, none of your blogs, leads, or Google rankings come with you. 


And again… It creates dependence, not independence. Why rent when you can buy? 



“Renting a website is like renting a home. You have no control.”



Ownership and control are why every agent needs a WordPress Website. Once your site is built on WordPress, you’ll own it forever. WordPress is the gold standard, which is why it powers most sites on the internet. 


It also has a repository filled with thousands of plugins that allow you to extend the capability of your site. 


Want to collect appointments? No problem. 

Want to add IDX home search? Sure thing. 

Want to compile email newsletter subscriptions? You got it.


And the best part? The opportunity to rank on Google is high, and the ongoing investment is low. In fact, WordPress itself is free! The domain, hosting, and editor are about $24/mo. And IDX (optional) is between $50-$100/mo. 


If you set it up correctly, your website should be a sales machine. Even if you only got one sale from your website, it would cover the cost of your site for years to come!


How To Access The Web Design Kit

Click here to access my exclusive website templates when you join the Community Influencer® Academy today!

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I teach real estate agents how to get more leads, clients, and referrals so they can grow their businesses to 7-figures (and beyond)!



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Aarin Chung

I teach real estate agents how to get more leads, clients, and referrals so they can grow their businesses to 7-figures (and beyond)!

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