The Best Real Estate Marketing Tools

Welcome to the Honey Bar Media Tools Page! This is a curated list of all the best real estate marketing tools that I use and love! I’ve tested ALL of these tools and have used them in my own business and in my clients’ businesses! I hope you love them as much as I do!

Please note: Some of these links are affiliate links, which means that if you choose to buy, I’ll earn a commission!

Real Estate Website Tools

hover
TRY HOVER!

Hover | Website Domains

The best place to get domains. (A domain is the “.com” for your website). I switched from GoDaddy to Hover a long time ago and haven’t looked back since! I like them because they have a simple interface, no annoying upsells, an amazing support team, and free privacy controls.

wp engine
TRY WP ENGINE!

WPEngine | Website Hosting

Every website needs to be hosted in the cloud. We’ve chosen WP Engine to host all of our sites! WP Engine has reliable hosting, amazing 24/7 support technicians, and daily automatic backups. It also owns the software I use to install themes (so it’s really easy to connect). They also offer free cleanup if you ever get hacked – the only company I’ve found that offers this!

Winning Agent Theme
GET THIS THEME!

Winning Agent Theme | WordPress Theme

Good real estate website themes are hard to find – until I found Winning Agent. If you’re thinking of building a website, I recommend using their Agent Focused Theme. Need to know how to build your site? Click here to take our free course.

Gmail For Business
TRY GMAIL!

Gmail | Business Email

This is different from a free Gmail address. For about $5 bucks a month, G Suite for Business allows you to send emails from your domain (as opposed to @gmail.com)! Plus, you get access to Google Drive (cloud storage), Google Docs (better Microsoft Word alternative), Google Sheets (better Microsoft Excel alternative) …And more!

Lead Capture Tools

TRY L2L!

Listings To Leads | Landing Pages for Realtors

Real Estate landing pages. They’re fast loading (which is imperative when you’re running ads). They also come with easy home evaluations, Facebook one-click lead capture, and automatic market updates for sellers.

IDX Broker
TRY IDX BROKER!

IDX Broker | Website Home Search

Home search and lead capture! Plus, display collections of homes to rank in search engines and attract new buyers and sellers to your website! Easily create landing pages that feature a collection of homes for sale. Get ranked on Google for pool homes, horse properties, homes that face east, or anything else that’s popular in your market!

Real Estate CRM’s

Follow Up Boss
TRY FOLLOW UP BOSS!

Follow Up Boss | Real Estate CRM

One of the only two real estate CRM’s that I recommend.  (Ask for the $79 plan for individual agents!) It has a simple interface that’s easy to learn and use. It also allows you to connect with most online lead generation tools. As a bonus, it also features auto texting, drip campaigns, and more!

TRY LION DESK!

Lion Desk | Real Estate CRM

One of the only two real estate CRM’s that I recommend. Lion desk is less expensive than Follow Up Boss. It also connects with most online lead generation tools. And features auto-texting, drip campaigns, and more!

Real Estate Lead Nurture Tools

TRY REAL SCOUT!

RealScout | Listing Alerts Tool

This is the best listing alerts service that I’ve found. It’s prettier than your MLS. It’s also easier to navigate than Zillow, Redfin, and Trulia – so your leads and clients will actually want to use it. It also allows you to see the exact homes they’re viewing, then text them about about these homes right inside the app!

Real Estate Marketing Tools

TRY LATER!

Later | Instagram Scheduling

The most robust, yet simple social media scheduler for Instagram (It also schedules for Facebook, but I recommend scheduling natively on FB for that!). It’s free if you are posting less than once a day on Instagram. It also allows you to see your exact Instagram layout before you post and auto inserts hashtags to save time. As a bonus, it’ s also simple to learn and use!

list reports
TRY LIST REPORTS!

List Reports | Open House Marketing

Type in a property address and it kicks out stunning listing materials, open house flyers, neighborhood reports, school info, and more!

Free Real Estate Stock Photo Sites

Pixabay | Free Stock Photos

Pexels | Free Stock Photos

Unsplash | Free Stock Photos

Shutter Stock | Premium Stock Photos

Real Estate Video Equipment

Get It On Amazon!

Webcam

What I use to film all of my live streams and webinars. It shoots in widescreen, high-quality HD video!

Canon Camera DSLR
Get It On Amazon!

DSLR Camera

What I use to film all of my videos. It’s expensive, but it’s the best quality video! Don’t forget the lens!

Get It On Amazon!

Camera Lens

The most versatile lens for a DSLR camera. It allows you to shoot both on the go and close up while in the office.

Get It On Amazon!

Ring Light

Botox in a bulb. Allows you to film videos and photos in the most beautiful facial lighting.

Get It On Amazon!

Background lighting

The most flattering light for your scene. I put them in front of me, at an angle, to light the sides of my face and my background.

osmo
Get It On Amazon!

Smooth Stability Gimbal

This is the best gimbal for smooth mobile video, even while walking, jogging, or hiking!

Get It On Amazon!

Bluetooth Selfie Stick/Tripod

Perfect for filming or photos, this is a Bluetooth selfie stick that also converts into a standing tripod for stability.

Misc Real Estate Marketing Tools

GET THIS CARD!

Chase Ink Credit Card

The best credit card I’ve ever owned! No wonder it’s rated so highly!

  • 3X Points on all Digital Advertising
  • High spending limit
  • Book travel right inside the cardholder portal
  • So many benefits!