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The Best Real Estate Marketing Tools

No matter where you are in your real estate business, using the right mix of tools is key. Take a peek below at all the best real estate marketing tools that I use (and love)!

Note: Some of these links are affiliate links, which means that if you choose to buy, I’ll earn a small commission!

SEE THE TOOLS

Real Estate Website Tools

Hover | Website Domain

The best place to get domains. (A domain is the “.com” for your website). I switched from GoDaddy to Hover a long time ago and haven’t looked back since! I like them because they have a simple interface, no annoying upsells, an amazing support team, and free privacy controls.

TRY HOVER!

WPEngine | Website Hosting

Every website needs to be hosted in the cloud. We’ve chosen WP Engine to host all of our sites! WP Engine has reliable hosting, amazing 24/7 support technicians, and daily automatic backups. It also owns the software I use to install themes (so it’s really easy to connect). They also offer free cleanup if you ever get hacked – the only company I’ve found that offers this!

TRY WP ENGINE!

Winning Agent Theme | WordPress Theme

Good real estate website themes are hard to find – until I found Winning Agent. If you’re thinking of building a website, I recommend using their My Community Pro Theme. Need to know how to build your site? Click here to take our course.

GET THIS THEME!

Gmail | Business Email

This is different from a free Gmail address. For about $6 bucks a month, Google Workspace allows you to send emails from your domain (as opposed to @gmail.com)! Plus, you get access to Google Drive (cloud storage), Google Docs (better Microsoft Word alternative), Google Sheets (better Microsoft Excel alternative) …And more!

TRY GMAIL!

Lead Capture Tools

Listings To Leads | Landing Pages for Realtors

Real Estate landing pages. They’re fast loading (which is imperative when you’re running ads). They also come with easy home evaluations, Facebook one-click lead capture, and automatic market updates for sellers.

TRY L2L!

IDX Broker | Website Home Search

Home search and lead capture! Plus, display collections of homes to rank in search engines and attract new buyers and sellers to your website! Easily create landing pages that feature a collection of homes for sale. Get ranked on Google for pool homes, horse properties, homes that face east, or anything else that’s popular in your market!

TRY IDX BROKER!

Real Estate CRM’s

Follow Up Boss | Real Estate CRM

One of the only two real estate CRM’s that I recommend. (Ask for the $69 plan for individual agents!) It has a simple interface that’s easy to learn and use. It also allows you to connect with most online lead generation tools. As a bonus, it also features auto texting, drip campaigns, and more!

TRY FOLLOW UP BOSS!

LionDesk | Real Estate CRM

One of the only two real estate CRM’s that I recommend. LionDesk is less expensive than Follow Up Boss. It also connects with most online lead generation tools. And features auto-texting, drip campaigns, and more!

TRY LIONDESK!

Real Estate Lead Nurture Tools

RealScout | Listing Alerts Tool

This is the best listing alerts service that I’ve found. It’s prettier than your MLS. It’s also easier to navigate than Zillow, Redfin, and Trulia – so your leads and clients will actually want to use it. It also allows you to see the exact homes they’re viewing, then text them about about these homes right inside the app!

TRY REALSCOUT!

Mailchimp | Email Marketing

I teach my students that the fortune is in the follow-up. And one of the best ways to follow-up with real estate leads is by email. This email marketing tool is perfect for both beginners and experts (we actually teach our students how to use this tool in our course)!

TRY MAILCHIMP!

Real Estate Marketing Tools

Canva | Online Graphic Design

Canva is my favorite tool for designing stunning social media templates.

For less than $10 a month (if you purchase annually), you can design your own graphics, and get access to tons of amazing images. (Hint – they have a free version, but our team recommends going with the Pro account to get access to the premium content).

Tip: If you want further instructions and done-for-you monthly social media graphics, we include alllll of that in the Community Influencer® Academy!

TRY CANVA!

ListReports | Open House Marketing

Type in a property address and it kicks out stunning listing materials, open house flyers, neighborhood reports, school info, and more!

TRY LISTREPORTS!

Fix The Photo | Photo Editing Service

Want to look 10 pounds lighter, smooth wrinkles, or make your photos pop? Get all of your lifestyle photos and headshots processed by a professional so they are bright, modern, and flawless!

TRY FIX THE PHOTO!

Real Estate Team Tools

Slack | Online Communication

Similar to email, Slack allows you to communicate about important projects, so everyone on your team has visibility and stays in the know. But unlike email, the Slack feed moves in real time – similar to social media!

TRY SLACK!

Zoom | Video Conferencing

Conduct team meetings, coaching calls, strategy sessions with partners, and conduct recruiting interviews. If you’re looking for a tool that encourages a team atmosphere, with reliable service, crisp video, and great sound quality, Zoom is here to help!

TRY ZOOM!

Google Workspace | Productivity

You’ve probably already heard of it’s most famous functionality, Google Drive, which is an amazing cloud storage solution. But most people don’t realize that it’s SO much more! You also get Google email, Google Docs, Google Sheets, and Google Forms as well.

TRY GOOGLE WORKSPACE!

Asana | Project Management

Keep track of every single project in the entire business. As the business owner, you can delegate these processes with ease, see them being done over time, and ensure that every deadline is met on time!

TRY ASANA!

Process.st | Process Documentation

Store all of your standard operating procedures (SOP’s). This way, if you have a team member who’s out of office, anyone on the team can jump in and help out. All they have to do is follow the process. Easy peasy!

TRY Process.st!

Gusto | Payroll Processing

Gusto allows you to process payroll, direct deposits, bonuses, and so much more! If you need a little extra support, it also serves as an outsourced HR team as well. You can set your payroll tasks on autopilot, offer health and 401k benefits, and ensure you’re staying 100% compliant along the way.

TRY GUSTO!

Free Real Estate Stock Photo Sites

Pixabay | Free Stock Photo

TRY PIXABAY!

Pexels | Free Stock Photos

TRY PEXELS!

Unsplash | Free Stock Photos

TRY UNSPLASH!

ShutterStock | Premium Stock Photos

TRY SHUTTERSTOCK!

Real Estate Video Equipment

Webcam

What I use to film all of my live streams and webinars. It shoots in widescreen, high-quality HD video!

Get It On Amazon!

DSLR Camera

What I use to film all of my videos. It’s expensive, but it’s the best quality video! Don’t forget the lens!

Get It On Amazon!

Camera Lens

The most versatile lens for a DSLR camera. It allows you to shoot both on the go and close up while in the office.

Get It On Amazon!

Ring Light

Botox in a bulb. Allows you to film videos and photos in the most beautiful facial lighting.

Get It On Amazon!

Smooth Stability Gimbal

This is the best gimbal for smooth mobile video, even while walking, jogging, or hiking!

Get It On Amazon!

Bluetooth Selfie Stick/Tripod

Perfect for filming or photos, this is a Bluetooth selfie stick that also converts into a standing tripod for stability.

Get It On Amazon!

Community Influencer® has no liability whatsoever arising from or relating to your use of optional third-party tools. Any use by you of optional tools offered in this webpage is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s). We assume NO RESPONSIBILITY for the use of these tools in your business, and cannot promise you guaranteed results because of your use of these tools.