Facebook is an amazing platform for generating new real estate leads. But if you do it wrong, you could get your Facebook profile shut down…for good.
I’m sharing the scoop on how to stay in compliance so you can generate new real estate leads on social media!
When Was The Last Time You Read Facebook’s Terms of Service?
Facebook has very strict terms of service policies that we must all abide by in order to keep our accounts in good standing.
Periodically, they’ll do sweeps to get rid of fake accounts, SPAM accounts, and bad accounts. During one of these sweeps earlier this year, Facebook shut down 583 million accounts in one day.
Woah. That’s a ton of accounts. And you need to make sure that your account is not deleted during the next sweep!
I cover this topic extensively with my LSA Members, but if you’re not a student of mine, I want to help you keep your account safe as well.
If you’ve never heard me talk about this before, I guarantee that you’re violating at least one of these rules, which puts your account at risk for getting shut down.
And if you’re using Facebook as a lead generation source – and you should – keeping your account in good standing is crucial.
Just Because Other Agents Are Doing It, That Doesn’t Make It Right…
A lot of these things are going to seem counterintuitive because you’ve probably seen tons of other agents doing it.
That being said, just because you see your competition doing something, does that make it right?
You should know the answer to this, but just in case you don’t, let me ask you this…
Have you ever done a real estate transaction with another agent who acted immorally in any way, shape, or form?
OF COURSE! This industry is filled with agents who act like they know what their doing but don’t, right?
So the answer is no. Just because you see someone else doing it, doesn’t mean that you should.
Do Not Make Another Post Until You Read This
Now that I have your attention, let’s jump into the good stuff…
Here are the 3 main things that agents are doing that get their accounts shut down:
1) Using your profile as a page
Don’t promote your business on your personal page. Period.
Most agents are surprised by this because they see everyone doing it, but it’s true.
Because Facebook gets paid when you run ads, so if you’re promoting your business (for free) on your personal profile, Facebook doesn’t get paid.
Also, posting promo posts on your personal page is bad user experience. They’ll never tell you, but your friends and family don’t want to see all of your listings – especially the out of state ones.
Facebook knows this, and it’s exactly why they demote your promo posts (at best) or shut down your account (at worst).
Remember, it only takes one ridiculous troll, upset client, or jealous competitor to report you. If you get enough of these reports… Poof! Your account will be gone, never to be seen again.
2) Running bad ads
Many of you guys come to me after you’ve hired a shady marketer to run your ad accounts – and that marketer got your account shut down.
Unfortunately, there’s nothing that I can do after that happens.
So let this serve as a warning…
If you run bad ads, your ad account will be shut down.
Don’t run ads with more than 20% text.
Don’t run spammy ads that get complaints from your audience.
Don’t run ads that violate Fair Housing.
Facebook is very strict about all of these violations and if you choose to ignore their policy, your account will get shut down – it’s only a matter of time.
3) Discriminating in any way shape or form
Speaking of Fair Housing…
You are not allowed to discriminate…at all.
If you’re targeting based on any of the Fair Housing violations, STOP.
It’s illegal, it’s unethical, and it’s against the Facebook Terms of Service… For good reason.
So, you have two choices…
You can continue breaking the rules and run the risk of being excluded from generating leads on the most powerful platform that has ever been invented.
You can learn how to generate leads on Facebook the right way (and remain in good standing).
At this point, you may be convinced that you need plan to help you generate leads on Facebook. If you’re a student of mine, this is all covered in my Lead Strategy Academy!
If you’re not a student of mine, don’t worry, I have an amazing freebie for you that I’ve pulled right out of my Academy to help you start your journey. It’s called the Community Influencer™ Marketing Plan! And it will show you how to get real estate leads, sales, and referrals… Without cold calling or door knocking! If you want a copy of this freebie, click the link above, and it’s yours!
Where I Hang Out Online…
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